RevenueWell is designed to help dental practices thrive by focusing on two core outcomes:
- Revenue Generation – Driving patient appointments that result in billable services.
- Cost Savings – Reducing the time and effort spent on everyday operational tasks.
RevenueWell assigns and tracks monetary value to specific actions that contribute to these outcomes to demonstrate its impact on a practice. Below is a breakdown of how this process works across the platform:
Revenue is attributed to RevenueWell when an appointment is requested via:
- The practice’s microsite
- The Patient Connect portal
New Patients
When a new patient submits an appointment request and no match is found in your PMS (based on last name + date of birth, email, or phone), RevenueWell:
- Waits for the practice to create the patient record and schedule an appointment in the PMS.
- Upon next sync, matches the patient’s last name and DOB with the original request.
- Takes credit for the appointment and any future appointments scheduled within 60 days of the original.
Existing Patients
If an existing patient submits an appointment request and RevenueWell successfully matches them by name and DOB:
- RevenueWell takes credit for that specific appointment only.
How Cost Savings Are Calculated
RevenueWell also helps reduce operational costs. Here’s how value is recognized:
- Appointments Confirmed: Every appointment confirmed through RevenueWell is assigned $5 in value.
- Surveys: Each completed patient survey adds $10 in recognized value for the practice.
Revenue is recognized when:
- Appointment Request from Email: A patient clicks “Request an Appointment” from an email (part of a campaign or automation) and completes the request online.
- Patient Touch (Email, SMS, Direct Mail): Revenue is tied to a message if:
- The patient hadn’t had an appointment in the last 3 months.
- The patient scheduled an appointment after receiving the message.
- The appointment occurred within 30 days of when the patient opened the email (or 3 days for direct mail delivery).
Value is not tracked for:
- Appointment reminders
- Thank you letters
- Post-op instructions
- Welcome packets
Recalls and Treatment Plan Follow-ups
These automatic communications follow different rules:
- Qualifying Appointments:
- Recalls: Revenue is only recognized for prophy appointments.
- Treatment Plan Follow-ups: Revenue is recognized if the appointment includes procedures tied to the treatment plan.
- Timing: Value can still be recognized even if the patient had a recent visit (within 3 months), since these communications are sent more frequently.
Referral Revenue
RevenueWell recognizes all revenue from a referred patient’s appointments if the patient:
- Was referred through a RevenueWell referral campaign.
- Clicked “Request an Appointment” via:
- A referral email
- The practice website/reputational page
- The Patient Connect portal
RevenueWell works in the background to bring patients into a practice, help to track the value of every appointment interaction, and streamline everyday workflows. Understanding how revenue and value are tracked allows you to better measure the platform’s performance and ROI.