Websites: Admin Reporting

• Customers with a RevenueWell website who also subscribe to SEO, Social, or PPC services can now access robust reporting through the Web Admin portal. This guide will help you understand the key reports available, what each report includes, and how to use the insights to drive data-informed marketing decisions for your practice.
  
  If you have questions about your SEO, AEO, PPC, or Social reporting, reach out to your Service Analyst for additional guidance.
  1. To locate reports:
     1. Log in to your Web Admin account.
     2. From the homepage, click the Reporting icon.
     3. If you have multiple services, from the tabs in in the top right corner, select the specific report you want to view.
         

  2. At the top of every report, you'll find tools that help you navigate and understand the data:

     • Report Name: Clearly displayed at the top of each report.
       
        
     • Date Range Selector: Customize the report to see the data you care about most.
       
        
       • Period: Choose from week over week, month over month, quarter over quarter, or year over year.
         
          
       • Comparison: Compare data against a previous period or previous year.
         
          
       • Report Dates: Select the exact dates you want to review. This adjusts based on the period and comparison chosen.
         
         
          
  3. You can access four primary reports through tabs at the top of the Web Admin reporting page:
     
      
     • Organic Report: Measures performance of unpaid search traffic from search engine results.
     • Google Ads Report: Tracks outcomes from paid Google PPC (Pay-Per-Click) ads.
     • Social Ads Report: Evaluates the effectiveness of paid Meta (Facebook & Instagram) advertising.
     • Social Organic Report: Analyzes traffic and engagement from organic (non-paid) social media content.
        
• The Organic Report offers a detailed view of how your practice's website performs in organic search results. It is broken up by:
   
  • Organic Search Leads Analysis: Tracks leads generated from search engine traffic.
  • Page Engagement Analysis: Shows how visitors interact with individual website pages and highlights bounce rate trends.
  • Traffic Source Analysis: Displays how users arrived at the website (e.g., via search engines, referrals, or direct visits).
    
    Preview:
    
     

• The AEO Report shows how your website performs across AI-powered search experiences and how that visibility contributes to patient engagement.

  AEO works alongside SEO. Your RevenueWell website and SEO strategy provide the foundation for helping both traditional search engines and AI platforms find, understand, and use information about your practice.

  The report follows that journey from AI visibility to patient action, showing how your website is discovered and referenced in AI-generated answers and how that activity leads to website visits, calls, and form submissions. Use the stages together to understand how your AI presence is performing over time.
  
  

  1. Your AEO Report is designed as a funnel, with each stage building on the one before it. The numbers at each stage represent a different part of the journey from making your website available to AI platforms to generating patient activity.

     When reading the report, you can start at the top of the funnel and work your way down. Performance farther down the funnel depends on activity happening in the stages above it. For example, your website first needs to be accessible to AI platforms before its content can be discovered, used as a source, and ultimately lead someone back to your website.

     What should I look for? Avoid treating each number as an independent score. Instead, look at the stages together to understand how your website moves from AI readiness → visibility → engagement → patient action. This can help you see where your website is gaining traction and where there may be additional opportunities to grow your AI visibility.
      

  2. The Quick Stats at the top of your report provide an at-a-glance view of your current AEO performance.

     Use these metrics as a quick pulse check for how your website is performing month-to-month, then explore the funnel below for more detail about what's contributing to your results.
     
     

  3. The AEO funnel is divided into six stages. Each stage represents a different step between making your website available to AI platforms and turning that visibility into patient activity.

     1. AI Readiness
        This section shows you whether your website is technically set up so AI tools can read it and cite it correctly. Think of it as the foundation everything else is built on.  
        
        

     2. AI Crawling & Indexing
        Indicates whether AI platforms are discovering and indexing information from your website. This helps show whether your content is making its way into the systems AI platforms use to find information.
        

     3. Sourced From Your Site
        Shows when your website is being used as a source for AI-generated answers. Activity here indicates that AI platforms are not only finding your content but referencing it when responding to relevant searches.
        

     4. What the Assistants Said
        Provides insight into the answers AI assistants are generating for relevant questions and how your practice appears within those responses. This adds context to your visibility beyond simply knowing that your website was used as a source.
        

     5. Visits from AI Assistants
        Shows traffic reaching your website from AI-powered platforms. These numbers help connect your visibility within AI-generated experiences to people who take the next step and visit your website.
        

     6. Calls & Form Fills
        Shows patient actions associated with this activity, including calls and form submissions. This stage helps connect AI visibility and website traffic to potential patient engagement.
        

     Keep in mind: The numbers represent different types of activity at each stage, so they are not intended to match one another. Read them together to understand how visibility and engagement progress through the funnel.

  4. Your AEO results are more than a single score. By clicking View Details within each stage, you can see all of the information contributing to the score you see on your dashboard so that you can better understand what is contributing to the result.

     Because each stage builds on the one before it, this additional detail can help you understand where your website is performing well and where there may still be opportunities for growth.
     
     

  5. The Competitive Analysis section provides additional context around your practice's AI visibility and the broader competitive landscape.

     Use this section to see how your practice appears alongside competitors for relevant AI searches and better understand your visibility within your market.
     

  6. Why did my score go down this month?
     AEO scores may fluctuate from month to month because AI-generated responses can vary, even when nothing on your website has changed. We monitor these changes over time to determine whether a decrease is a normal fluctuation or part of a larger trend that may need attention.

     Can you guarantee we'll show up in AI answers?
     No. AI platforms determine which sources and information appear in their responses, so specific placement cannot be guaranteed. AEO focuses on strengthening the information and signals AI platforms use to understand your practice while monitoring how your practice appears in AI-generated results over time.

     We updated something on our website. Why isn't AI showing the change yet?
     Updates to your website may not appear in AI-generated answers right away. AI platforms need time to discover and incorporate updated information, and timing can vary by platform. We'll continue monitoring your results as those changes are reflected.

     Does AEO replace our SEO service?
     No. AEO works alongside and builds on your existing SEO strategy. Many of the same website content and signals that support visibility in traditional search also help AI platforms find and understand information about your practice. Together, SEO and AEO help strengthen your visibility across both traditional and AI-powered search experiences.

• The Google Ads Report gives a reverse-funnel breakdown of your Google PPC ad performance, organized into:

  • Paid Search Leads Analysis: Data on the leads received from Google Ads.
  • Ad Click Analysis: Insight into impressions, clicks, and engagement from the ads.
  • Traffic Source Analysis: Shows how site visitors accessed the site via ads.
    
    Preview:
    
     

• The Social Ads Report focuses on paid social campaigns. It includes four sections:

  • Paid Social Leads Analysis: Leads captured from Facebook and Instagram ads.
  • Social Action Analysis: Data on how users reacted or engaged with your ads.
  • Ad Visibility Analysis: Metrics such as impressions, reach, and ad frequency.
  • Traffic Source Analysis: How social ad viewers navigated to your site.
    
    Preview:
    
     

• The Social Organic Report tracks engagement and traffic from your unpaid social media content:

  • Organic Social Leads Analysis: Tracks leads from unpaid social media activity.
  • Facebook Page Statistics: Engagement metrics from your Facebook page.
  • Instagram Page Statistics: Insights on interactions with your Instagram content.
  • Traffic Source Analysis: Shows paths users took to land on your website.
    
    Preview:
    
     

   

Want to dive deeper? Explore the Understanding Website Admin Reports course in RevenueWell Academy to learn how each report works—and why these insights matter when it comes to interpreting performance and taking action.