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Websites: Admin Reporting

Customers with a RevenueWell website who also subscribe to SEO, Social, or PPC services can now access robust reporting through the Web Admin portal. This guide will help you understand the key reports available, what each report includes, and how to use the insights to drive data-informed marketing decisions for your practice.

    1. To locate reports:
      1. Log in to your Web Admin account.
      2. From the homepage, click the Reporting icon.
      3. If you have multiple services, from the tabs in in the top right corner, select the specific report you want to view.organic search.png

    2. At the top of every report, you'll find tools that help you navigate and understand the data:

      • Report Name: Clearly displayed at the top of each report.
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      • Date Range Selector: Customize the report to see the data you care about most.
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        • Period: Choose from week over week, month over month, quarter over quarter, or year over year.
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        • Comparison: Compare data against a previous period or previous year.
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        • Report Dates: Select the exact dates you want to review. This adjusts based on the period and comparison chosen.
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    3. You can access four primary reports through tabs at the top of the Web Admin reporting page:
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      • Organic Report: Measures performance of unpaid search traffic from search engine results.

      • Google Ads Report: Tracks outcomes from paid Google PPC (Pay-Per-Click) ads.

      • Social Ads Report: Evaluates the effectiveness of paid Meta (Facebook & Instagram) advertising.

      • Social Organic Report: Analyzes traffic and engagement from organic (non-paid) social media content.

  • The Organic Report offers a detailed view of how your practice's website performs in organic search results. It is broken up by:

    • Organic Search Leads Analysis: Tracks leads generated from search engine traffic.

    • Page Engagement Analysis: Shows how visitors interact with individual website pages and highlights bounce rate trends.

    • Traffic Source Analysis: Displays how users arrived at the website (e.g., via search engines, referrals, or direct visits).

      Preview:organic search.png

  • The Google Ads Report gives a reverse-funnel breakdown of your Google PPC ad performance, organized into:

    • Paid Search Leads Analysis: Data on the leads received from Google Ads.

    • Ad Click Analysis: Insight into impressions, clicks, and engagement from the ads.

    • Traffic Source Analysis: Shows how site visitors accessed the site via ads.

      Preview:      google ads.png

  • The Social Ads Report focuses on paid social campaigns. It includes four sections:

    • Paid Social Leads Analysis: Leads captured from Facebook and Instagram ads.

    • Social Action Analysis: Data on how users reacted or engaged with your ads.

    • Ad Visibility Analysis: Metrics such as impressions, reach, and ad frequency.

    • Traffic Source Analysis: How social ad viewers navigated to your site.

      Preview:      social ads.png

  • The Social Organic Report tracks engagement and traffic from your unpaid social media content:

    • Organic Social Leads Analysis: Tracks leads from unpaid social media activity.

    • Facebook Page Statistics: Engagement metrics from your Facebook page.

    • Instagram Page Statistics: Insights on interactions with your Instagram content.

    • Traffic Source Analysis: Shows paths users took to land on your website.

      Preview:social organic report overview_a494ba.png

     

Want to dive deeper? Explore the Understanding Website Admin Reports course in RevenueWell Academy to learn how each report works—and why these insights matter when it comes to interpreting performance and taking action.
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