


How do I create an email subject line that won't be sent to spam?
All prebuilt RevenueWell content is professionally designed and written to pass through spam filters.
When creating your own custom email campaign or editing an existing campaign's subject line, you'll want to make sure you do it in a way that doesn’t make you look like a spammer to spam filters.
To increase the chance that your email will land in your patients' inboxes, avoid the following buzz words:
1. 100% satisfied | 16. Guarantee |
2. 50% off | 17. Herbal |
3. Affordable | 18. Hidden |
4. Amazing | 19. Limited Time Offer |
5. Avoid | 20. Lose |
6. Best price | 21. Offer |
7. Collect | 22. One time/ One-time |
8. Cost/ No cost | 23. Only |
9. Compare | 24. Open |
10. Credit | 25. Price |
11. Discount | 26. Remove/ Removes |
12. Easy Terms | 27. Save $ |
13. For You/ Your Family | 28. Stop |
14. Friend | 29. Teen |
15. Get | 30. Win/ Winner |
Also:
- Never start a subject line with a “$” symbol or end it with a number
- Use sentence case or have each word begin with a capital — don’t USE ALL CAPS
- Don’t use goofy p.u.n.c.t.u.a.t.i.o.n or g a p s i n y o u r t e x t