- Logging into your Blog
- Creating a Blog Post
- Comment Administration and Moderation
- Post Category Administration
Logging into your Blog:
In the address bar at the top of your browser, enter: www.your‐domain.com/admin (substitute ”your‐domain.com” with your actual domain name). (NOTE: if www.your-domain/admin doesn’t bring you to a login screen, try www.your-domain.com/blog/wp-admin or www.yourdomain.com/wp-admin instead.)
The login screen should load in your browser (if this did not work, make sure you entered the URL correctly.) Enter in the username (not the email address) and password provided by PBHS. If you know your username and email address but don’t remember your password, you can reset it by clicking the “Lost your password?” link and entering your email address. It is important to reset your password periodically for security reasons. If you do not know the required information, please call us at 888‐840‐0739.
Logging in will take you to the Administration Screen. The Administration Screen provides access to the control features of your site. Each Administration Screen is presented in sections. On the left side of the screen is the main navigation menu detailing each of the administrative functions you can perform.
Creating a Blog Post:
While you are logged in and looking at the main admin screen, (www.yourdomain.com/admin), choose the “BLOG ADMIN” button on the left menu. The Posts section in the left navigation is the area where you can create and manage your posts for your blog. Clicking that section will take you to the All Posts section. This displays a list of every post you have created.
At the top of the screen is an Add New button. Clicking this will open the post editor.
When the editor first loads your cursor will be ready for you to insert a title for the post. Go ahead and give this post a name.
Now let’s add some text to the Post Editing Area. This is done in the big open box right below the page title you just filled out. Go ahead and add some text in here. You may notice that the box resembles a text editor or a Word Document. Doing some experimentation with the buttons will quickly reveal their purpose or you may also place your mouse over the buttons and a little description will display the name of the buttons. (i.e. B = Bold, I – Italics, the chain icon is a link).
NOTE: For more information on what each button does you may reference the end of this manual for more details on what each button does and looks like.
Now that we have some body text in our main content, let’s add a photo. Right in‐ between the page title and the main body content is a button that says “Add Media”. Click the button to be taken to the media uploader. From here you can drag and drop files or “Select Files” (which takes you through your computer’s files to select).
Choose your image. A menu on the right will also give you several sizing, tagging and positioning options. When you are finished, click “Insert into post”.
Other Options for your blog:
Categories tell the site what type of post it is. Categories are used as the general topic the post can be classified in.
The last section we will cover in the posts section is Post Tags. You will find this at the bottom of your screen on the far right side. This section also works similar to Categories, although it’s meant for more specifics. So let’s say you are doing a post on Dental Implants, you may have a Category called “Dental Implants” but in the Post Tags you can define it more by saying “Crown Implants, Full Denture Implants,” etc, etc etc. The key here is to separate new tags with commas. These are not required but are good for your visitors and search engines.
OK! Now we have a post ready to go! You have three options:
- Publish Now: If you’re happy with your post you can use the big blue Publish button in the top right. Now if you go to the home page of your blog you can see the new post displaying.
- Schedule for Later: If you would like to publish it at a later time, choose “Edit” next to the Publish immediately button. Change the date and time to your desired publish time and click OK. It should now read “Schedule for:…..” Click the blue “Schedule” button.
- Draft: If you aren’t ready to publish or schedule, a third option is to “Save Draft”. This simply saves your work for later but doesn’t publish the item.
Comment Administration and Moderation:
Comments are a feature of blogs, which allow readers to respond to Posts. Typically readers simply provide their own thoughts regarding the content of the post, but users may also provide links to other resources, generate discussion, or simply compliment the author for a well‐written post.
In the left navigation you will see a section called Comments. Clicking this will take us to the Moderation screen. Currently there are probably no comments, but comments will display here, any unread comments will be presented with a yellowish‐color. You can Approve, Reply, Edit, Mark as Spam or Trash the comment. (NOTE: keep an eye out for spam! All ways check the comments you have on your site and read through each of them for any kind of “spammy” content.)
Post Category Administration:
Categories are the general topic the post can be classified in. Generally, bloggers have 7‐10 categories for their content. Readers can browse specific categories to see all posts in the category.
There are two places we can create categories – 1. In the left navigation, clicking on the very edge of the Posts button will reveal the sub‐pages related to this section. In this list you will see a link called Categories. Clicking this will take us to the Category Admin Panel.
Entering this page will open the Category Admin Panel. You’ll see three fields on the left called Name, Slug, Parent, and Description. Let’s create a Category.
- Name: Give your Category a name. (i.e. Dental Implants)
- Slug: This section has a bit of a technical meaning. We can actually leave this blank as the site will auto generate the Slug for us.
- Parent: If you have other Categories that can act as the Parent Category you may select it in this drop‐down menu. This will give some hierarchy to your Categories by relating this Category to another Category.
- Description: Place in a more detailed Description for your Category.
- Save the Category: Pressing the Add New Category button at the bottom will save the Category fields you filled out and create a new Category in the list to the right. You may edit the Category at any time by clicking the edit button on the Category in the list.
- To add a Post to a Category scroll up to Creating a Post for info on adding a Category to a Post.
The second location that we can add Categories is in the Post Editor screen.
If you are in the middle of creating a post, there is a box called Categories.
Inside this box is a link that says “+ Add New Category”. Clicking this button will expand the Category Name Field, and a drop down list to place this category as a subcategory.
Once you have everything set just click Add New Category button.
Below are just some ways you can dress up your blog article and begin to reach out to more fans:
Pictures– People love pictures, and posting new pictures is one of the most effective ways to embellish your blog article. Start to personalize by uploading before and after photos of smiles you may have transformed, pictures of your office, staff members in action, and smiling patients.
Testimonials (Video and Otherwise)- Testimonials also allow you to share one of the most rewarding aspects of your work with everyone- the joy you bring to patients after successfully completing a procedure or surgery. Ask patients who you feel would be comfortable with this request to write a quick personal testimonial, or participate in a short video endorsement. Uploading videos to your blog article is easy, and they are another high-interest attraction for your fans.
Quote of the Week– Adding inspirational or funny quotes to your blog article once a week or so is an easy way to get attention from your patients and bring more traffic to your site. There are countless locations on the web to find material for these types of quotes, making it an effortless way to keep your blog article relevant.
Patient of the Week/Month– Patients will feel honored if you choose them for “Patient of the Week” or month, and it is an easy way to add some content to your Facebook page! It is nice to include a small gift along with the honor, such as a $10 gift card to a local business, movie tickets, or another small promotional token. Have a staff member take a picture with the winning patient- and done! There’s another easy post!
Continued Education/Conferences– Facebook is a great place to showcase additional education efforts you or your team members are making, as well as to inform patients about any conferences or dental events you may be attending. Patients feel comforted knowing their doctor is dedicated to continued learning and innovation.
Promotions and Give-Aways– Everyone loves free stuff! Advertising promotions and give-aways on Facebook will keep fans interested. Any special offers or discounts you plan to offer can be made into posts. You may also consider implementing a contest in which every person who “likes” your facebook page within a given week will be entered in a drawing for a fun prize. This benefits your facebook, blog article and your practice, getting yourself more “fans,” while showcasing your site to potential new patients. Be sure to add an update about the contest winner, perhaps complete with a picture of them claiming their prize.
Personal Events/Accomplishments for Doctor and Staff– Just as Facebook was created for, updating your “friends” with personal milestones and events will fill out your Facebook page while also giving it a more intimate quality. Include updates about staff engagements, weddings, birthdays, pregnancies, anniversaries, retirements, and new members. There are countless options in this area, and adding personal information about your practice will humanize your work, and enhance your brand. Supporting your team members on this forum is also a great way to show patients you care.
Links to Interesting Articles/Videos– Pasting a link to an interesting article or heartwarming video is another simple way to get attention on your article. If someone sends you or one of your team members a joke or link you enjoy, post it! Content does not need to be all dental-themed- in fact, patients will be amused to see a different side of you.
Awards/Articles About Your Practice– Promote your practice through Facebook by posting links to articles in which you or your practice may have been featured. If you write articles, even of a clinical nature, you may consider adding these as well. Even if patients do not read or entirely understand these articles, seeing that you are an active participant in education within your field will impress patients. Also, mentioning awards or distinctions your practice may have obtained will have a similar effect.
Community Events/Charity– Local community events, charity, or volunteering in which you may participate, can be added to your article to show patients that you care! Even if you simply attend a fundraising lunch at a local restaurant, post it in an article! Taking pictures of you and your staff at these events will also make for a fun photo album to upload later.
(“Dr. Smith and staff were proud to support the local Boys and Girls Club by eating lunch at Chevys today.”)
Asking Questions– Posting questions is great because they allow for your fans to directly interact with one another on your wall. You can ask dental or non-dental questions- anything that will get patients talking! For example, consider asking, “what is your favorite brand of toothpaste?” or “who has your favorite celebrity smile?”
New Technology– You deserve to brag about new technology you may have acquired, such as laser teeth whitening tools, or digital radiology equipment. Facebook is a great place to post information about your latest technology, and the ways it can improve your patients’ visits and oral health.
(“Dr. Smith is proud to now offer digital radiology! With its ability to produce exceptionally clear images, and its reduced radiation, digital radiology will make your experience at [practice name] even better!”)
Services You Offer– Your Facebook wall can be used to remind patients of popular services you offer. For example, you can create a post that says, “Dr. Smith is an expert at whitening your smile. Call today to set up an appointment!” This post can be accompanied by a picture of one of your patients showing off a bright smile as an added touch.
Holiday Posts– Wish patients happy holidays on these designated days for instant, easy content. Don’t forget that lesser-celebrated holidays can also flesh out your page. Wishing fans a happy President’s Day or Columbus Day will add even more to your blog.
Have fun with your blog and your patients will have fun viewing it!
Attached please find instructions for creating a hyperlink!
STEP 1: Type the sentence or title you wish to convey/link to the reader.
STEP 2: Highlight the word/words you would like to link
STEP 3: Click on the “insert/edit link” icon- this will allow you to enter the URL you would like the reader to click/link to: *the below window will open: • URL FIELD: Add the FULL URL to the website in the “URL” text field • TITLE FIELD: Title will allow the reader to hover over the link, a short description will display
STEP 4: Click “Add Link” to complete/add this hyperlink to your blog, wording you previously highlighted in step 2!
Here’s how to embed a video:
- Go to the video through you tube (as if you were going to play/review it).
- Click the Share link under the video.
- Click the Embed link.
- Copy the code provided in the expanded box:
- Now login/go to your blog you are working on
- Make sure to select the "Text" tab first
- Now paste in your youtube embed code
- The final version would display similar to this: