Beginning September 1, 2023, text messages will not be delivered if your practice is not successfully registered!

What is A2P 10DLC?

A2P 10DLC, also known as Application-to-Person 10-Digit Long Code, is the new standard text messaging framework for communication between businesses and their customers. A2P 10DLC is required by carriers, known as Mobile Network Operators (MNOs), and is designed to improve the reliability and trustworthiness of application-to-person communications.

A2P 10DLC allows businesses to utilize standard 10-digit phone numbers to send application-initiated messages. This means that businesses can use their existing phone numbers or acquire dedicated 10-digit long codes specifically for A2P messaging.

However, it's important to note that the A2P 10DLC regulation involves a required registration process and has associated costs. Businesses must register a business profile, which includes information such as company name, industry, and intended use cases for messaging. This registration helps establish accountability and prevent abuse of the messaging system.


How does this impact my practice?

The move to A2P 10DLC brings several benefits, including:

  • Enabling better message deliverability
  • Reducing the likelihood of messages being marked as spam or blocked
  • Enhancing transparency and trust through use of registered business profiles
  • Supporting higher volumes of messaging traffic, benefitting businesses that rely on sending notifications, alerts, marketing messages, or transactional updates to their customers

Overall, A2P 10DLC empowers businesses to establish reliable and trusted communication channels with their customers. It improves message deliverability, enhances brand reputation, increases messaging throughput, ensures compliance, expands reach, and enables seamless integration. These benefits collectively enhance customer engagement, drive business growth, and optimize communication strategies.


How is RevenueWell helping?

RevenueWell has gone through great lengths to ensure its customers are able to meet A2P 10DLC requirements as easily and painlessly as possible. For new customers, the required registration information is collected as part of your onboarding and submitted for approval. Existing customers who are either not registered, or have had a change in business ownership, can update their registration information in the RevenueWell platform which will then be submitted automatically.

Furthermore, RevenueWell has configured its registration process to provide customers with the highest message limits and throughput available. This ensures that messages sent by RevenueWell customers receive the fastest and most reliable delivery available. 


What do I need to do?

New customers will be required to provide the registration information required by the MNOs during their onboarding process and which is then submitted for registration automatically.

Existing customers can visit our Text Message Verification page to either add or update their registration information. Note that updating registration information, such as in the event of an ownership change, may result in a fee due to the need to re-verify the business.


What if I don’t register?

Customers who fail to register can be negatively impacted in several ways, including:

  • Message delivery issues
  • Impact to brand reputation and trust
  • Additional costs levied by MNOs for non-compliance
  • Limitations on message throughput

What are the costs and fees for A2P 10DLC?

The costs and fees imposed from A2P 10DLC can be complicated and RevenueWell has worked to simplify these costs as much as possible for you. 

Please note that these are direct pass-through costs and fees dictated by the MNOs and are subject to change at their discretion.

A2P Brand Registration Fee - $44 one-time fee upon registration

This is the cost associated with the initial registration and verification of your Brand (practice). Note: For established RevenueWell customers (as of April of 2023), we paid this registration fee for you.

A2P Campaign Use Case Registration Fee - $15 one-time fee upon registration

Brands must have a messaging use case, known as a Campaign. This is the cost associated with the registration and vetting of your Campaign.

Note: For established RevenueWell customers (as of April of 2023), we paid this registration fee for you.

A2P Recurring Monthly Campaign Fee - $10.41/month

Campaigns require a monthly fee in order to remain active and in compliance with A2P 10DLC regulations.

Note: For established RevenueWell customers, we have been covering this monthly cost since its inception in January 2023. As of July of 2023, all customers will be required to cover their Monthly Campaign Fee.

How can I learn more?

For more detailed information, please consult: